Herp conservationists might be interested to see that the natterjack toad has become the poster boy for the Campaign Against Sprawl.

The Campaign Against Sprawl is

We are a new campaign campaigning for a sustainable alternative to the government's national planning policy framework (NPPF).

a) An umbrella grouping of different bodies, with seed core funding and temporary staff secondments.The model would be Wildlife and Countryside Link.

b) A 'task and finish' campaign initially. If the campaign is successful the decision could be made at a future date to continue as a 'do tank' – see below.

c) Rather that individual members it would have supporters signing on through new media. The group would aim to spread through new media to the extent that traditional media would sit up and take notice – as with the recent Save Our Forests Campaign. There would also be local supporters groups at a town and village level. These would form the Campaign Against Sprawl Network. Existing groups could sign on to the network by supporting the national groups aims.

d) It would initially be registered as a company limited by guarantee with seed core funding provided by one or more of the founder groups.

e) The approach would take inspiration from American groups promoting 'Smart Growth' -such as the Smart Growth Network and the Congress for New Urbanism, the aim would be to promote a Smart Growth agenda rather than just a growth agenda.

f) It would publish research but would be more than a 'think tank' it would be a 'do tank' acting as a counterweight to the Policy Exchange's anti-planning agenda

The Campaign Against Sprawl has adopted the natterjack to illustrate its cause because....some more guff from its website.

Then add some comment - e.g. why the natterjack is/is not a good illustration of the issues at stake (this last point would distinguish you from Froglife who just recycle stuff with little ability to add to the story).